January 16, 2015. Lincoln, NE. ITWatchDogs (ITW) is pleased to announce its rebrand, effective February 16, 2015, under Geist. The rebrand and integration, of ITWatchDogs by Geist, will allow ITW to efficiently deliver a more unique, innovative and comprehensive solution set across the globe. This will enable customers to better protect and manage critical infrastructure, reduce costs and operate more effectively.